
Answer: because everything you use impacts your sound in some way, good or bad. Moreover, everything your sound touches imparts a tonal change somehow. If you are all ITB (not bad) you might benefit from hitting some hardware at some point. Yes, you can run it through similar VST's later, but you can't change what gets recorded from the start. This is important, and why SP1200's had a sound, Why Lexicons are revered, and why every vocal you hear has probably touched tubes at some point.
This Doctron Instant Mastering Compressor is a good example: it gives you the EQ from Trident, SSL compression, and Lundahl transformers on the way in, and sounds +6dB better on the way out!
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Record synth/drums/vox through hardware on the way in will save you countless hours later
Use hardware as a mix device. Suddenly, highs and lows are tamed and everything just fits together better
Process your stems, mix, or single tracks through something until you get the mastered sound you're searching for

Playdifferently MODEL1: Suddenly I had studio grade sound in the club. Filtering per channel, great for performance. Two auxiliary sends per channel for dedicated effects. And of course, World class drive per channel as shown here.
All of this changed my live sets into something more performative and improvisational. Finally, I could get lost with it without worry.

Bottom line: in order to use hardware, you have to touch it. And touching the knobs, sliders, physical control gives you license to experiment. In this experimentation, you find things you might not have heard before. When you do this, you critically listen without emotion, and removal of this emotion gives you freedom to sculpt sound from a non-writers perspective. This helps make your sound better, in my opinion.
Hitting tubes with a drum loop is fun; dialing in the sound with tubes is better.
Compression works for a reason; it tames your dynamics and makes the quiet parts louder.
Equalization and filtering shapes your sounds like they weren't before.
And of course, saturation and distortion give a cumulatively better result when combined with other tracks. But you should be careful not to overdo it!
Tape: I tried it as a final mix glue and found that it didn't improve my already distorted sound, it just added noise. This might not be the case for everyone, however. And tape emulator VST's sound incredible these days. It was a great experiment, though!
Finally, you might find your magic chain while trying to master something yourself. Sculpting highs and lows and compressing just enough and adding a sparkle and sheen might help your final product but make sure you listen critically and make it sound good to you!

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